M Motionworks Population Intelligence

Solutions for Agencies

A measurement system for media planning, OOH buying, and post-campaign proof. Plan against real audiences. Defend every number to the client.

500+
Audience segments
1.4M+
Spots in plan
2019
Monthly history
Use cases

Three jobs, one stack.

OOH measurement has historically been a black box — circulation numbers without methodology, audiences without provenance, R+F without receipts. Motionworks gives agencies a stack that audits cleanly.

Pre-campaign planning

Build R+F and impression plans against 500+ audience segments using historical, as-delivered data. Compare formats, markets, and schedules with full provenance.

Audience targeting

Pair Popcast cohorts with Viewcast Profiles to find inventory that yields against the audience the brief actually targets.

Post-campaign proof

Viewcast Select delivers deduplicated reach and frequency on what the campaign actually ran. Defend the result with receipts.

What you will use

The measurement chain.

Popcast

Audience cohorts and segments.

Pathcast

Traffic by road segment.

Viewcast Profiles

As-delivered impressions per face.

Viewcast Select

Post-campaign deduplicated R+F.

Plan with receipts.

Start with the audience the brief actually asks for.