For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Try it →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Operators sell faces, but most measurement reports at the panel or market level. Viewshed validation, audience yield, and variable-pricing evidence have to come from somewhere.
Face-level circulation, OTS, and audience yield across 210 DMAs. Standardized methodology, comparable across markets.
Pathcast custom viewshed geometry per face — the polygon a viewer can actually see — qualifies exposure for premium and digital placements.
Audience yield by daypart and cohort, defended with provenance. Sell variable rates with measurement to back them.
Face-level circulation and OTS.
Per-face viewshed geometry.
Audience cohorts by daypart.
Operates alongside Geopath data.