Viewcast

Viewcast is the OOH measurement layer — Circulation, OTS (Opportunity to See), and LTS (Likelihood to See) for 1.4M+ spots across 210 DMAs. Three modes: Profiles (forward-looking audience planning), Select (post-campaign measurement), and Set Dynamics (reach and frequency across a campaign schedule). Monthly history back to 2019.

• 1.4M+ Spots monitored
• 210 DMAs
• Since 2019 Historical depth

Products

Viewcast Profiles Motionworks Viewcast provides Opportunity to See (OTS) measurement for pedestrian and vehicle paths within media viewsheds. View →

Download a sample

Synthetic sample outputs to evaluate shape and structure. Each pair includes a tear sheet PDF and a data file.

Viewcast Profiles

API reference →

Sample Viewcast Profiles output — synthetic.

PDF viewcast-profiles-tearsheet-synthetic.pdf Tear sheet · synthetic CSV viewcast-profiles-sample-synthetic.csv 250 rows · synthetic

Viewcast Select

API reference →

Sample Viewcast Select output — synthetic.

PDF viewcast-select-tearsheet-synthetic.pdf Tear sheet · synthetic CSV viewcast-select-sample-synthetic.csv 250 rows · synthetic

Methodology → API reference →