Methodology and validation
Motionworks ships its methodology and per-product validation reports as first-class documentation. This page is the top-level wayfinding hub — one click into the canonical Methodology writeup or any of the seven per-product validation surfaces.
It's written for bureau, agency, and methodology-lead readers who need to cite, audit, or replicate Motionworks accuracy claims. The pages linked below are the canonical sources of truth; this Overview is a router.
Methodology
- Population Intelligence — Foundational methodology for the Motionworks synthetic population — how Popcast, Placecast, and downstream products derive their estimates.
Validation
Per-product validation. Per-product Overview pages (Popcast / Placecast / Pathcast / Set Dynamics) live inside Data Products → Validation in the left rail and aggregate the per-vintage and per-pilot reports.
- Popcast — Digital Pop (US) — US synthetic population accuracy reports, by publication vintage.
- Popcast — Digital Pop (Canada) — Canada synthetic population accuracy reports.
- Placecast — Validation — Placecast validation Overview hub — v2.2 Summary and Airport Enplanements pilot study.
- Placecast — v2.2 Summary — Current published Placecast validation summary.
- Placecast — Airport Enplanements — Pilot study validating Placecast against BTS airport enplanement counts.
- Pathcast Validation — Methodology and accuracy framework for Pathcast hourly movement volumes.
- Set Dynamics Evolution — Methodology history and evaluation framework for Set Dynamics campaign measurement.